Set your document up at 300 dpi & CMYK. If you have been working in ‘Photoshop’ on Facebook designs it is likely your default setting will be 72dpi. The KEY AREA 145mm x 21mm is where you place the important design elements for the wristband. You must take into account the average age of the people that will be wearing the bands. On very small wrists the design maybe covered up. Keep all colours light. Meaning Black is 100% Black and not 100% of every colour.
This is what we call the bleed area which is an industry standard 3mm. It takes up the remaining length of the band but extends top and bottom by 3mm. This area is only decorative and holds no important design features. 31.5 x 222mm.
This would be the standard design you would expect to print on a full colour wristband. There is however a small unavoidable tolerance issue. During printing, moisture and heat aggravates basic paper characteristics of stretch and shrinkage. The wristband sheets are perforated into 10 bands before the print process. If during the print process you do not hit those perforations 100% you could end up with a little of the bottom of the design being at the top and Visa versa. Solution – insert a 2mm white border.
Just keeping all your design elements within the ‘KEY AREA’ and deploying a flat background is the best way to go. Here the blue background had some clouds added in the middle with a simple ‘Photoshop’ brush. By adding a flat background colour eliminates the perforations.
This artwork was supplied in two parts. The first was the logo and the second the background as a wallpaper. By supplying the background as a single piece of artwork to cover the whole wristband sheet (222 x 260mm) takes the perforations out of the equation. In this case a sky picture was used as the background and when the bands were separated they all got a different piece of sky making them unique.